One of the best things about a new year is the opportunity to start over. I personally also like the chance to reflect on the past year and determine what has been working well in promoting my business (and what hasn't.) I'd like to offer you a chance to do the same.

Below is a list of ten questions I have every prospective coaching client fill out before we begin working on improving their marketing and operations. I thought it would be a good thing to post it here so that you too could get the benefit of exploring the answers.

See what you come up with and feel free to share any of "ahas" or bits of inspiration that come from doing this exercise right here on the blog. And if you decide that you want some help in improving the results for next year's "examination," email your answers along with your contact information to newyears@spalutions.com. I'll get back in touch ASAP to set up your free initial consultation. 

To download the questions in a word document, click here.

1)    What are the biggest strengths of your business or practice? What makes it unique or sets you apart from others in your field or area? 

 

2)    What are the biggest weaknesses or challenges of your business? What things are your competitors doing better than you?  

 

3)    How would you like to see your business change in the next six months?  

 

4)    What challenges might prevent you from getting these results?  

 

5)    How do new clients and prospects find out about you? Is this being tracked and if so how?  

 

6)    How do you follow up with prospective clients?  

 

7)    How do you follow up with new clients?  

 

8)    How do you follow up with past or inactive clients?  

 

9)    What do you love the most about your business and how are these facets represented in your business? 

 

10) What marketing strategies are you using right now? (not just ads that you have purchased but also things like sending birthday cards, offering a welcome gift to new clients…things that are more internal in nature.)