Felicia's Blog: 5 Tips in 5 Days for Over the Top Holiday Sales

Business Solutions for Massage and Spa Professionals

Visit www.spalutions.com and www.smartspamarketing.com

Hello from Felicia

Welcome to Felicia's Blog. Please share it with others and "like" us on Facebook. Need more confidence and ideas about how to promote yourself effectively and inexpensively? Visit www.spalutions.com to learn more about my Group Marketing Coaching Program and other "spalutions" to help you grow your business!
Like Us on Facebook
Subscribe by Email

Enter your Email

Preview | Powered by FeedBlitz
Schedulicity

Need more confidence and ideas about how to promote yourself effectively and inexpensively? Visit www.spalutions.com to learn more about my Group Marketing Coaching Program.
Asoma
Category Archives
Make $ While Your Sleep
Want to "pick my brain?"
Schedule a Laser Consulting Session today! These focused phone appointments are one hour and are designed to help spa, massage and wellness professionals move beyond their business, marketing and employee challenges quickly and effectively. There's no long-term commitment - just expert advice and immediate solutions to solve your biggest problems fast.
Are you on Facebook?
Follow this blog
Tips to Manage Your Staff

Spalutions

Promote Your Page Too
Check it out!
Back to Main Page

Felicia's Blog: 5 Tips in 5 Days for Over the Top Holiday Sales

5 Tips in 5 Days for Over the Top Holiday Sales

It's Day 2 of your sales tips for over the top sales this holiday and gift-giving season. Take the time to implement what you read AND share the details with your clients for better than ever holiday sales.

Today's Tip - Create and feature ready to go holiday service and gift packages for easy shopping! Most spa businesses have a number of everyday service packages on their menu of options. But how many of them draw attention to those packages for easy holiday shopping? And how many massage or skin care practices take advantage of this sales technique to increase their overall sales? Well not enough frankly. But the truth is that offering packages or bundled services is a great way to increase your sales and gift certificate revenuesvduring the holidays as well as the rest of the year.

Start by creating packages that appeal to a couple of specific target markets that your business caters to. For example, have a men's package, mother-to-be package, teen package and a couples' or romance package. For massage therapists who cater more to pain oriented clients or deal with stress management versus pampering, you can offer sport or injury specific combos, headaches or stress busters or simply combine some retail items that help treat these issues with a gift certificate for a regular session.

You can also group or feature packages by price points or increments starting at the $20 - $25 range and moving up from there. Then your clients can easily choose what fits into their budget without having to hunt too hard or feel bad for having to ask if you have anything less expensive than what is on the menu.

Here's an example of how you might tell a client about your new or featured packages:

“Jane, I just wanted to let you know that Spa La La is offering some really cool packages for the holidays this year. There are five different ones available but my favorite one is the Uptown Downtime Package. It includes 1 1/2 hour Some Like It Hot Stone Massage, an Uptown Sangria Honey Facial and a Get Downtime Pedicure with complimentary choice of wine or tea during your pedicure. Doesn't that sound great? Here is the list of all our holiday features and specials for you to peruse or share."

And for those last minute shoppers or others who hate to wrap, you might think about creating some gift bags that include a dollar value certificate along with popular skin, body or relaxation products that are ready to go. This is actually a really easy way to bump up those certificate sales and help clients feel like the gift they give (or receive) is a little more personal than just a plastic card.

Once you've got your packages selected, take a few minutes to create a flyer or sign that can be posted in treatment rooms and client areas as well as the front desk. Make sure anyone answering the phone or talking to clients knows about featured packages. And of course be sure to promote all your packages and specials on your website and make them available for online gift certificate purchases.

Are you selling online gift certificates yet? If not, you should be. Get started today just by clicking here and you'll be on your way to making money while you sleep! My friends at TheGiftCardCafe.com have made their product very user-friendly, customizable to your business and practically risk free. No matter what services or products you offer, set-up is super simple, quick and virtually painless. And you're sure to save time and payroll costs just by adding this option to your existing web site