Make an Impact with E-Mail Marketing
Email is a great way to market your massage, spa or wellness practice quickly and very inexpensively. That being said, not all emails are equal and many fail to deliver the results that are hoped for or needed. They get blocked by fire-walls, have less than professional graphics or depend on the trust of the client to open a questionable attachment.
That's why I've been using Constant Contact for several years both for my consulting business, my former spa and even the beach house that we used to own and rent out. It has been a great tool for staying in touch with my clients and other email contacts for a number of reasons:
1) It has easy to use and has pre-designed templates and an extensive image library (plus you can add your own).
2) It sends email out in batches so that more people actually get your emails (and can open them) instead of them going to spam.
3) Your message is right in the body of the email - no attachments to open
4) Every link and image can be tracked so you can see exactly who used what links.
5) Every email that is opened is tracked as well.
6) It is hooked right in to MindBodyOnline, the client management software I use.
7) You can offer surveys through Constant Contact as well.
8) The archive feature allows you to create a web address/link for every newsletter so that you can post it on your web site, on Twitter, Facebook or any other web application you use.
9) It is very inexpensive for the outreach and results it provides.
10) You can start with a free trial. Just click here!
Though emails should be just one part of your marketing plan and activities, they are very effective and worth investing a little time and effort in doing right. With the holidays coming, this tool will definitely be a great addition to help you get the word out about your things like seasonal specials, new products and gift ideas, convenient online gift certificates and festive events at your business. Don't wait to get started on the no-risk trial and feel free to contact me at Felicia@spalutions.com with any questions. And if you need help determining a good fall or pre-holiday marketing campaign, I'd love to do a free initial consultation for anyone who is a new client
That's why I've been using Constant Contact for several years both for my consulting business, my former spa and even the beach house that we used to own and rent out. It has been a great tool for staying in touch with my clients and other email contacts for a number of reasons:
1) It has easy to use and has pre-designed templates and an extensive image library (plus you can add your own).
2) It sends email out in batches so that more people actually get your emails (and can open them) instead of them going to spam.
3) Your message is right in the body of the email - no attachments to open
4) Every link and image can be tracked so you can see exactly who used what links.
5) Every email that is opened is tracked as well.
6) It is hooked right in to MindBodyOnline, the client management software I use.
7) You can offer surveys through Constant Contact as well.
8) The archive feature allows you to create a web address/link for every newsletter so that you can post it on your web site, on Twitter, Facebook or any other web application you use.
9) It is very inexpensive for the outreach and results it provides.
10) You can start with a free trial. Just click here!
Though emails should be just one part of your marketing plan and activities, they are very effective and worth investing a little time and effort in doing right. With the holidays coming, this tool will definitely be a great addition to help you get the word out about your things like seasonal specials, new products and gift ideas, convenient online gift certificates and festive events at your business. Don't wait to get started on the no-risk trial and feel free to contact me at Felicia@spalutions.com with any questions. And if you need help determining a good fall or pre-holiday marketing campaign, I'd love to do a free initial consultation for anyone who is a new client
Posted by Felicia Brown LMBT at 9/24/2009 11:44 AM 
Categories: Marketing Ideas and Opportunities
Tags: MindBodyOnline Constant Contact email spa promotions gift cards marketing
Categories: Marketing Ideas and Opportunities
Tags: MindBodyOnline Constant Contact email spa promotions gift cards marketing
I was just wondering if you have a Facebook fan page or not? I was just wanting to add you if you did so I can follow your tips on there. Thanks!
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Yes. You can get free marketing tips and posts of all my blogs on my Facebook group at http://www.facebook.com/#!/pages/Greensboro-NC/Smart-Spa-Marketing/275731837034.
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