I have to admit, I am really growing tired of hearing so much from the media on how difficult things are with the economy and gas prices right now. Everywhere you go CNN and the other current events networks are blasting this "news" over the airwaves. It is as if they think people are unaware of the rising fuel costs or the higher prices at the grocery stores. Give me a break! We need to hear things that are positive and helpful - not depressing and upsetting.

That is just one reason I was glad to see the following in my online Business Journal:

The economy may be slowing, but it hasn't ground to a halt. That means with a few adjustments, there's still money to be made.

"Fewer people are buying and yet there's still sufficient numbers of people saying 'yes' to keep almost any company thriving," said Steve Waterhouse, president of Predictive Results. "Now is the time to ramp up advertising. Now is the time to ramp up marketing, because it's a little more difficult to find the people that have the money who are ready to say, 'yes.' " But not impossible.

Click here to read the whole post.

For nearly my entire career, I have been a big proponent of using down times to promote, market and improve your business. Use your slow times to get in touch with people you haven't seen in a while, to make new networking contacts or to strengthen your skills. Find the blessing in the situation and use it to your advantage. By doing so, you'll be growing and publicizing your business at a time when others are panicking or feeling stuck where they are.  You'll also end up way ahead of your competitors when "the economy" starts to improve and people are ready to spend a little bit more on themselves again.

Let me know how I can be of help!
Felicia@spalutions.com or 336-508-0790