My friend Laura Allen loves to surprise me with little mentions about me here and there on her blog, Massage Collage, and even in her recent book One Year to a Successful Massage Therapy Practice (although you won't see my name in this book. Stay tuned for her next one though!) Just a couple of weeks ago she wrote a column about one of my favorite subjects and business philosophies - Cooperative Competition. Click here to read her column about it.

My reply:

I've been a big believer of cooperative competition ("cooperatition" works too) as long as I've been in practice and continue to encourage and welcome it to this day in all aspects of my business. Not only are there enough overall clients out there for all of us, but there are plenty of clients that are the "best fit"  for each person's style of practice, personality and preferences.

That is not to say that all therapists out there WILL have enough clients but, in my opinion, this is not due to too much competition. Some people out there are not quite ready to succeed or perhaps are in the wrong business or area. Or they may not be doing what they need to do to market and build a thriving practice. (For those who need help in this area check out Laura's new book!)

The point is I guess is to be giving and open with your time, knowledge and spirit, not just to your clients but to others in this profession and all types of businesses. Be willing to help others succeed and acheive their dreams. The reward of knowing you did something good for someone else alone may be enough for you, but I promise your kindness and love for others will repay itself again and again in a variety of ways if you are open to receive them.

I encourage you to practice the idea of cooperative competition in your life. Just remember the famous quote by some historical person..."Together we stand. Divided we fall." Help your colleagues to succeed and you will ride right along with them in one fashion or another.