So how did that spa get in the article instead of your spa? The answer is public relations." Click the link to read the entire article.

http://dsaprof.wordpress.com/2008/05/16/%e2%80%9care-you-famous%e2%80%9d/

My comments:

As I have talked about in many classes and seminars, I have been the recipient of many wonderful PR opportunities, many of which I made for myself. For example, many years ago I self-published a newsletter about business and marketing for massage therapists. While my subscription list never really grew enough for me to be able to make a profit from the newsletter, I was able to use it as a vehicle to getting in other publications. I sent copies of it out to all the big massage trade publications (MTJ, Massage Magazine and Massage) along with a letter mentioning that I would like to write for them. In turn each of the publications got in touch with me and asked me to write one or more articles for them, which I did, giving me a much improved reputation and resume for the massage and spa industries. I still continue to serve on the Massage Therapy Journal's Editorial Advisory Board which has continued to provide a number of PR opportunities as well.

Click here to read another article that was written about me - online and in print - for the NCBTMB's newsletter earlier this year. How did I get it? I saw a request for information about notable NCBTMB certificants for upcoming issues that seemed interesting. So I put together a quick email telling them why I thought I was a good candidate to be featured and sent it off.

Another example like this was getting featured in our local Business Journal. Not long after the magazine moved to our area, I wrote them a letter telling them how much I liked the publication. I also mentioned that they should write an article about me and why: I was a young, female entrepreneur under thirty that owned a successful and growing non-traditional massage therapy and spa business. They agreed and I was featured in one of their business profiles a few weeks later. This increased the visibility, credibility and ultimately profitability of my business...just by sending a letter telling them why I should be featured in a future issue.

If you have something interesting, captivating or newsworthy to share about your business, why not draw attention to it with the help of the media. Become familiar with your area publications, television and radio shows and other media vehicles. Look at your business and side activities through the lens of PR. What makes you or your business interesting, unusual or different? How do you give back to the community or profession? What are some of the success stories of your staff, services or clients?

If you need help gathering your thoughts or writing a press release or pitch letter, I'd love to help. New clients always get a complimentary consultation with me, so call me now at 336.508.0790 or email me at Felicia@spalutions.com. Click here to visit my web site at www.spalutions.com to learn more about my philosphies and other services or products as well.