How to Recession Proof Your Business

I've talked before about The Business Journal and what a good resource it can be for business tips, marketing ideas and just general knowledge of the state of business in this community and the business world at large. The article I am about to share with you really struck a chord with me, not because it has the word "recession" in the title - well not completely - but because the author thinks a lot like I do. In fact, if she hadn't beaten me to it, I think I would have written an article just like hers for The Business Journal.  The only problem there is that I don't work for them so only my really lucky readers - like you - would have gotten to see it.

Here is a little bit from the article. To read the full article, click here

"I am not usually one who thinks, let alone says the "R" word. (OK, I'll say it once so we're all on the same page -- recession.) Even if you believe we are only in the midst of a challenged economy, you have two choices: stick your head in the sand or figure out a way to turn it into opportunity.

Here are seven powerful strategies to make you more money in this and any economy:
 
1. Make your vision clearer. Take the time to figure out what you want to end up with this year. How much money will you earn? How much will you save? Where will you vacation? This may seem crazy, especially if you are resigning yourself to earning less this year. Heck, maybe you're just hoping you won't be laid off. But by not taking the time to go through this mental exercise -- imprinting your mind with positive visions -- you are more susceptible to buy into the negative news and start making excuses..."


Improving and fine-tuning your marketing goals and strategies is also a way to improve your income during a recession or anytime of year. Now through June 15th, 2008, I am offering a FREE Web Site or Service Menu Review for all new clients. This complimentary service comes with a brief initial consultation as well so that you can get an overview of things to improve or change that will help jump start your sales and revenue. Contact me today at 336.508.0790 or Felicia@spalutions.com to schedule your review and consultation.

 

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