Were you born to be in business for yourself? Did you grow up inventing new things or finding ingenious ways to make summer cash? Do you have an unwavering level of confidence in things you tried even when other people said you couldn't do something?
If so, you may be hard-wired for success in owning your own business.

In the article Nature vs Nurture and Entrepreneurship, Fred Wilson, author of A VC Blog suggests these five traits are a part of all entrepreneurs.

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As a consultant I am often approached by people who have a dream of starting their own business. They have a vision of creating this incredible healing center, wellness retreat or day spa that will be beautiful inside and out, filled with only the most hard-working, ethical staff members, that will be affordable for the masses yet profitable for them. It will be amazing.

And though I consider myself an extreme optimist who can find the positive in any situation, I usually play devil's advocate with these emerging business owners and point out as many ... << MORE >>

Does being focused help you achieve your goals? Watch the video below and see what you think?


Some people would say that it is imperative to "keep your eye on the ball" no matter what. Others would say that you need to be able to "see the big picture." The truth is that both are important. However only looking at things one way all the time can cause you to make errors in judgment or assumptions about what is going on in your business.

Need an outside eye to look at your business? Email me at Felicia@spalutions.com to schedule a free initial consultation and find out how we can work together to find and create the vision you have for your business.

        

Cause related marketing is both a hot trend and a huge help to charities and organizations that do good in the world and industry. Getting your spa, staff or yourself involved with causes and you care about provides a number of opportunities besides just doing something good.

1) It gives your staff with a way to have fun and grow together as individuals and a team.

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Saundra Brown of Dermascope Magazine just posted the following information to her Facebook Page:

The Texas Department of Licensing and Regulation is warning all cosmetology licensees that mailed notices which appear to be from the National Cosmetology Association or Professional Certification Service regarding the expiration of a “professional certification” are a scheme. Upon examination of the notice you will see that it refers to a “certification renewal” and NOT your license renewal.

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I am so excited! Massage Magazine has asked me to be their newest expert blogger on www.MassageMag.com! (Blogs are found under the heading Expert Insights.) I'll be doing Q&A on business and marketing issues faced by MTs in a similar way that I've done them on this blog over the last few years. I'd really love to get some good ideas for the first few columns, so please submit your massage business and marketing questions to me ASAP. I am ready to get this puppy started:-) ... << MORE >>

One of the corner stones in both of my former spas as well (as my current massage practice) was providing personable, friendly caring customer service to everyone who walked through the doors from the wealthiest clients to the postman. I think  it was one of the biggest reasons people came back to us again and again. They knew we appreciated their company and business and would take care of them while they were in the spa.

Some simple little things we did:

• Remembered ...

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As some of you may know I am a massage therapist turned spa owner turned business/marketing coach and consultant. Lately I've been confronted with this question on a number of levels and wanted to share my own thoughts.

To me selling a product that is going to help the client meet their needs or improve the issue(s) they came to me about is perfectly natural. In fact, it is no different than making a referral to another practitioner, ...

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Social media is the topic of the decade. It is becoming SO popular with consumers and businesses - any business that fails to get on board with it is probably going to fall behind the rest of the pack.

That's probably why I am teaching on it so much these days. I'll giving two classes at the AMTA Schools Summit in St. Pete Beach, FL on February 18-19, 2010 (Effective Uses of Social Media in the Classroom and Marketing Your School with Social Media).
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